BillMyParents, a payment system to allow children shop online

On Tuesday Socialwise, Inc., a wholly owned subsidiary of ideaEDGE, Inc. and developer of integrated e-Commerce payment solutions and social network group gifting platforms, announced that it completed the production version of the company's BillMyParents payment system which is ready to go live with key e-Commerce partners. BillMyParents is a payment option created for the children to allow them to shop online while parents retain control.

Before the launch Socialwise conducted an extensive testing of the platform and related Application Programming Interfaces (APIs) that will be integrated into popular social network applications and online e-Commerce environments. BillMyParents youth payment system is launching with the popular social networking services targeted at young audience. Socialwise expects BillMyParents to be fully integrated into these partners sites within 60 days.


"We believe that BillMyParents will be a great benefit for kids, and a valuable tool for parents and online merchants," said Jim Collas, CEO of ideaEDGE, Inc. "To date, the BillMyParents concept has been very well received by potential partners in the social networking space and the e-Commerce world. BillMyParents will enable online merchants to capture a piece of the estimated $40 billion in sales transactions that are currently lost because some kids don't have a payment method for safe and responsible online purchasing. With one solution, BillMyParents meets the needs of all parties in the value chain - with helpful and trusted services for everyone."