Banking sites are better than those of credit unions?

WebAward.org has recently released the 2009 Internet Standards Assessment Report (ISAR). The report contains specific benchmarking data aimed at helping the bank and credit union industries create more award-winning websites. 

The Credit Union Web sites have consistently been underperforming the overall ISAR index for ten years in a raw. They scored highest in content, ease of use and interactivity, and lowest in innovation and use of technology. Moreover, their score in all areas except interactivity had been below the 5-year criteria benchmark average. 

The banking industry, on the other hand, has showed a slight underperformance in 2005 and 2007. The sites of the industry have scored high in content and copywriting, and lowest in technology and innovation. Banking industry Web sites have been underperforming the 5-year criteria benchmark averages in all areas. 

The winner of 2008 WebAward for Best Bank Web site for Standard Chartered Bank - People in Action was TBWA TEQUILA HONG KONG. To review a complete list of the winners and get a copy of the 2009 WebAward ISAR report, please visit: WebAward.org. 

Moreover, the website provides useful information for companies and organizations wishing to participate in a WebAward competition. The deadline for entry is May 29, 2009. 

WebAward.org, The Web Marketing Association, is a host of leading website awards competition, WebAwards. The competition is aimed at evaluating bank and credit union websites on following criterias: Design, Innovation, Content, Technology, Interactivity, Copywriting, and Ease of Use. Some of the sponsors of The Internet Standards Assessment report and the 2009 WebAwards are: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.