eCommerce sales in the U.S. will fall to $133 billion

eMarketer has disclosed its forecasts relating to US retail e-commerce sales (excluding travel) in 2009. The company says the rate will fall to $133 billion. 

However, the company has added that the improvement of the economy would eventually result in increased online sales as observed before 2008. This is mainly expected to happen due to online consumers shifting to shopping online. As the e-commerce will enter a maturity stage by 2012, the growth rate will start declining. 

The total increase in retail e-commerce sales from 2008 to 2013 is expected to make 9% CAGR (compound annual growth rate). 

The US Department of Commerce DOC estimates, which eMarketer benchmarks e-commerce sales forecasts against had risen 4.6% in 2008 and reached $133.6 billion. Greatest amount of the increase had taken place in the first half of the year with 13.3% year-over-year growth rates in Q1 and 8.7% in Q2. Q3 and Q4 brought the growth of 4.6% and nearly 5% only.