Customers prefer Amazon more than iTunes

Strategy Analytics released a report titled “Digital Media Survey: United Kingdom Country Profile” that showed Amazon is leading user preference for digital media download sites in the UK even though the company entered the market later than its counterparts. Users that were asked which sites they would prefer to buy downloaded music, video and games, pointed to Amazon as the most preferred brand across all three categories, ahead of other leading digital media brands such as Apple iTunes, MSN and eBay.

“Although our survey shows that the majority of UK broadband users regularly enjoy digital media content on their PCs, the market for selling downloaded content is still in its formative years and market shares are up for grabs,” noted Jia Wu, Analyst at Strategy Analytics’ Digital Consumer Practice and author of the report. 

“Amazon is still some distance behind Apple’s iTunes when it comes to actual market share,” commented Martin Olausson, Director of Digital Media Research at Strategy Analytics, “but our survey results suggest that Amazon’s dominance and brand strength in traditional online retailing put it in a strong position to lead the UK’s fast growing premium digital media sector in the years ahead”.