Yahoo’s CEO is seeking for new executives

As it became known that Carol Bartz, CEO of Yahoo! Inc. has initiated searches for several high-level executives among a management stuff at the Internet company. Such reorganization would be Bartz’s first significant shakeup, after she took over as CEO last month, to support Yahoo’s position in the online advertising market. Bartz assumed the CEO job after Jerry Yang rejected a $47.5 billion takeover offer from Microsoft last year. Yahoo posted a loss for the fourth quarter of $303.4 million, and profit fell in 10 of the 11 quarters before that. 

As AllThingsDigital blog reported, Yahoo may announce the reorganization this week, most likely on February 25; Bartz may be seeking a new chief marketing officer.

Now Yahoo is seeking for new ways to recover growth under Bartz. The former CEO of Autodesk Inc. Yahoo faces a slowdown in the online advertising market at the same time as Google steps up competition in areas such as graphical-display ads. Microsoft Corp. is going after Yahoo’s employees as well, having hired at least three Internet-search executives since November.