Vodafone trusted MADS to launch Mobile Advertising

It was announced that Vodafone Netherlands and Vodafone Greece selected MADS to  launch mobile advertising. 
MADS mobile ad server platform was selected to enable Vodafone live portals for Vodafone Netherlands and Vodafone Greece. MADS known as a technology leader in delivering highly targeted mobile advertising campaigns. And the announcement of its business achievement wasn’t surprising. It has entered into partnership with Vodafone Netherlands and Vodafone Greece, two of Europe's premier mobile operators with a combined total of more than 10 million mobile customers. It is expected that Vodafone Netherlands and Vodafone Greece will deploy MADS mobile advertising platform in order to integrate fully within their Vodafone live portals, offering advertisers and brands extremely targeted display advertising. 

What does it mean for many advertisers? Now they have the ability to reach more than 22 million mobile Vodafone consumers. It will become possible by utilising MADS powerful web-based campaign management tools to launch highly targeted campaigns across Vodafone operators in five countries. And one of the advantages of new service is that MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere. 

According to Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands MADS was selected because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market. MADS proved that it is worthy to deal with. Moreover, Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.