Digital River expands relationship with Adobe and launches B2B e-store

Digital River, Inc.,a leading provider of global e-commerce solutions, has announced an expansion of its relationship with Adobe Systems Incorporated, one of the world's largest and most diversified software companies. Digital River launched a new business-to-business (B2B) e-store to support Adobe’s North American volume licensing purchases. The site, managed by Digital River, applies points-based volume pricing based on the number and kind of Adobe products purchased online in a single transaction. 

“We have worked with Adobe for a number of years and are pleased to further expand our relationship,” said Joel Ronning, chief executive officer for Digital River. “Adobe’s new site showcases an innovative strategy for extending e-commerce into business-to-business volume licensing scenarios. Other companies that want to launch e-stores for business transactions can look to this site as a model for their own initiatives.” 

“With this licensing program, we make it even more convenient for our B2B customers to easily purchase the Adobe applications they rely on,” said Katie Keating, vice president, worldwide e-commerce and Americas channels for Adobe. “This new e-commerce site will play a vital role in increasing participation in our volume license program while requiring minimal administrative overhead on our part, thanks to our Digital River e-commerce solution.”

Source: Digital River via Business Wire