TV’s popularity leaves Internet’s on the second position

Television appears to be a leader in purchasing decision influence in five major markets (US, UK, Japan, Germany and Brazil), leaving the second position even for Internet as well traditional media: magazines, newspapers and radio. That was shown by the Deloitte market study in September and October 2008.

Television dominate despite the fact that majority of consumers in all this five countries say their computers were used more for entertainment than their TVs.

The reason of TV’s prevailing over the others media consists in partially a matter of momentum, since TV advertisement spending still dwarfs spending on other media—especially online. For instance in the US television covers one fourth of total ad dollars across all media. TV’s considered to do the best job of reaching a critical mass of customers. It remains the most effective way to boost brand awareness

eMarketer estimates advertisers spent nearly $70 billion on TV advertisement in 2008, compared with $23.6 billion online. Concerning the forecast, worked out till 2010, television doesn’t intend to lose his leading position.

Source: eMarketer