Lycamobile teams with PayPoint to achieve better results

Lycamobile made prestigious partnership with PayPoint . And it is expected to be a great financial deal. Lycamobile has a reputation of a good international telecoms provider while PayPoint is known as a UK cash and internet payments network. Also PayPoint enables leading retailers to offer top ups for Lycamobile's Pay As You Go SIMcards via PayPoints extensive terminal estate. And among those retailers are Somerfield, The Co-operative, Spar and Superdrug. 

On the other hand, Lycamobile comes that enables customers to make high quality, low cost international and extremely competitive national calls directly from their mobile without entering access codes or PIN numbers. Moreover, it simplifies this process for retailers who will be able the top up in denominations ranging from EU 5 to EU 50. It is noted that service is available immediately and is supported by strong consumer promotions. And among them are free credit on top ups and a EU 10 million advertising and campaign featuring Globeman. The latter one is a culturally aware icon representing Call the world for less. 

According to Ivan Donn, director for new channels at PayPoint while international calling market keeps growing, it is very important to make partnership with MVNOs like Lycamobile. This partnership helps retailers to participate in the growth of this market as well as to take advantage of the rapid increase of consumer demand for the Lycamobile product in the UK. 

Lycamobile has already achieved good results. It is on track to acquire over one million subscribers within 12 months in the UK. However, cooperation with PayPoint will open more business perspectives and will help to accelerate the number of subscribers by extending the retail reach for Lycamobile to over 115,000 retailers through the UK.