Chase Paymentech came up with final results for Cyber Holiday Pulse Index

Chase Paymentech has announced the final results for the Cyber Holiday Pulse Index, their annual measurement of online shopping activity during the holiday season. The Pulse Index covers the e-commerce activity, the leading online merchants. The sales volume and transaction are measured by the Index that counts for all online purchases that cross Chase Paymentech's global processing platforms. According to Mia Shernoff, marketing executive for Chase Paymentech the Pulse Index achieved a lot during the last year. Mostly it got such results because it tracks actual transactions on a daily basis for such a large number of major e-commerce merchants. Moreover, the Index provided unique insight into the behavior of online shoppers and caused the way the economic climate affected their buying patterns. The results of the Pulse Index for the 2008 holiday shopping season represent online purchases beginning on November 1, running through December 31. And according to given results the sales volume and transaction count both increased, but the average ticket, or amount per sale, declined.

And among the additional highlights of the 2008 Pulse Index are peak shopping season (it is the period between Thanksgiving and Christmas). And their sales were down 4.5 percent, but transaction volume was actually up 5.2 percent - this despite five fewer shopping days during this period versus 2007. There were also some significant dates. For example, are the largest day for transactions was Tuesday, December 16, with 3.96 million transactions. This was only slightly higher than Wednesday, Dec. 17, which saw 3.95 million transactions. Tuesday, December 2, was determined as the largest day for sales with more than $218 million, topping Wednesday, December 17, which saw more than $217 million. In fact the mixed e-commerce news highlights the environment faced by retailers this year. It also reflected the Cyber Holiday Pulse Index. As Mia Shernoff concluded that there is a lot of value in being able to see the information and trends reflected in an index representing actual transactions among e-commerce merchants. It helps companies with everything from allocating resources to scheduling promotions during a crucial time.