M-commerce is a future of e-commerce?

January 9, 2009 - 3:53am | Figures | News |
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M-commerce is a future of e-commerce?
Mercator Advisory Group has predicted that by 2014 the value of all m-payments made via smart phones will reach $8.6 billion. “Despite the economic downturn, Web-savvy merchants are seizing the opportunity to put their storefront in the consumer's pockets and they're not willing to wait for Near Field Communications to arrive to kick-start sales,” explained George Peabody, Director of Advisory Group's emerging technologies advisory service.

According to them only this year the value of payments made via mobile phones will reach $389 million, the number of mobile web users will grow by 50%.  

"Innovation and opportunity will highlight the next few years as consumers download mobile malls onto their handsets and transaction volumes grow," he concluded.

Source: Finextra 





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