Auriemma launches co-brand cards “Checkup” Service for retailers

The Auriemma Consulting Group (ACG) has launched a “health checkup” service for retailers to help them evaluate co-branded card programme performance and identify options for improvement. It builds on a service that has been utilised by the vast majority of card issuers in the recent years. 

“Deals made in more benign times are seeing value erosion, reduced card usage, less profit for the retailer, and a poorer value proposition for consumers,” said Matt Simester, ACG director in London. “A co-brand check up makes sure the programme is performing, and that the rewards remain competitive in the marketplace.” Co-brand cards are an important channel to drive more retail traffic to the merchant’s own stores or online, as well as being a revenue generator in their own right. With consumer spending on the decline, retailers need every advantage to increase sales, Simester said. 

A co-brand checkup is a focused strategic analysis of the program. ACG consultants examine contracts, acquisition performance, and revenue sources and determine if the deal is achieving the goals that were envisioned at the outset. Using insight gained from over 24 years in the co-branded cards market, ACG measures performance against comparable programs. The rewards package is evaluated in light of changed market conditions to ascertain if the customer value proposition is still competitive and appropriate. ACG also forecasts the future financial value of the deal.

Source: Auriemma Consulting Group via BusinessWire