eBay is number one in trusted e-commerce companies

eBay being the leading company in ecommerce department now got more records. According to new research it was named number one most trusted ecommerce site and second most trusted company overall after American Express. 

The Ponemon Institute and TRUSTe held a study where US consumers were asked which companies they thought were most trustworthy and which did the best job safeguarding personal information. And eBay "bit" 706 companies listed by consumers. It was right at the top, up six places from last year jumping ahead of Amazon who is now in fourth place. 

The study shows that Google who was in the top 10 for two years running have now dropped out of the top 20 while Facebook, Yahoo and Apple appear in the top 20 for the first time. 

The interesting about eBay is that although it was a number one target for phishing and fraud for many years and it was hard to earn consumers' trust it improved user security. With steps such as concealing bidder IDs and anonymising email communications between buyers and sellers they are continually fighting to improve security and protect members' privacy. 

And eBay's team attempts were not unavailing. With Watchdog praising eBay in the UK and the accolade of most trusted ecommerce company in the US, the Trust and Safety team along with Privacy team led by Scott shipman, are reaping the rewards for their hard work. 

This achievement is one more record made by eBay. If earlier it has the status of number one ecommerce destination for buyers now it is also the number one ecommerce destination for protecting members' privacy.