New partner of Digital River

Digital River signed an e-commerce agreement with Eye-Fi. This partnership is focusing on managing the North America online sales and respond to growing demand of customer’s needs. Digital River is known for its global e-commerce solutions and Eye-Fi provides a wireless memory card for digital cameras. The cooperation is going to be successful because the agreement will help Digital River to improve online sales for Eye-Fi wireless memory cards and subscriptions. The same time it will be beneficial for Eye-Fi as the online store was recently designed and launched by Digital River. 

According to Joel Ronning, Digital River's CEO, partnership with Eye-Fi is a good salvation for Digital River as the as the company takes its products directly to its consumers. Moreover, Eye-Fi provides an e-commerce solution that increases the speed-to-market, reduces the upfront costs and allows to growing the online businesses.

On the other hand Jef Holove, CEO for Eye-Fi commented that Eye-Fi is aiming to users easily share and manage their photos. And in order to do it in better way Digital River is a good decision to offer. It enables Eye-Fi’s users to get the cards and services they want most.
Also the Digital River is chosen as an e-commerce provider because of its ability to process the service-based upgrades, such as automatic geotagging or roaming on select hotspot networks, in addition to enabling product sales.