Quova's solutions against online fraud

Quova known as one of the newest companies recently joined the web services arena today offers several ways for the customers to prevent from online fraud. According to Kerry Langstaff, vice president of marketing, the process of online Sensitive Information security will be much easier with Quova's solutions. It is expected that access to the Quova IP data would be granted for an organization to create business rules to interpret the data for their specific applications. 

For example, sophisticated e-retailers look for specific IP address fraud indicators such as checking the distance between the actual and expected user location, and create rules in their Web applications to automatically decline, or flag for review, orders falling X miles or more away from the shipping, or billing address. Many report that orders coming from 500 miles or more away from the expected location have a higher probability of being fraudulent. Checking for mismatches of credit card billing addresses compared to where the customer's IP address is located can be a great indicator of fraud. Research shows that when a customer provides a registration address in one U. S. state but actually places the order from another, this is a likely indicator of fraud. Transactions across national borders raise the red flag higher yet. International transactions represent nearly half of all credit card charge backs, and a short list of nations (Ghana, Vietnam and Lebanon among them) produces the most fraudulent transactions. E-retailers can use IP geolocation to automatically decline or flag suspect transactions. Where the risk from a particular location is extreme, the location can be blocked.