Wadja introduces context sensitive SMS adwords

Sponsoring specific words in the searches that is today a peculiar feature of Google’s model used in searching will now be enabled with the new services offered by Wadja. The network now allows advertisers to sponsor words in SMS text messages sent by the members. Today Wadja is the most visited dedicated mobile social network site in Europe, at least it is how it positions itself.

Wadja has a significant number of customers using its free texting which is considered to be though popular yet unsustainable method of attracting new users. With the newly introduced service the network will be able to earn some money on that membership adding 40-character adverts to every text message sent for free. Advertisers are offered to buy specific words in the same way that Google manages adwords. However it is not absolutely similar as it apparently has no "related terms" feature available with Google.

Such kind of services are no new today as long as dozens of networks already resorted to free text messages as the methods of attracting new customers. Yet, the new feature of being context sensitive may look attractive to advertisers while leading the social networks to earning real money. Nevertheless, it shouldn’t be omitted that most of social networks nave no revenue model.