US consumers are satisfied with online banking functionality

US users appreciate online banking usability. 96 and 95 percent of respondents respectively give their online banking experience a “4” and “5” rating on a five-point scale. It is the result of a survey studying the consumer perception regarding Internet banking services. 

However, less than one in ten consumers usually paying their bills online is dissatisfied with the experience. Also the e-mail customer services employed by online banking providers and stop payment requests are among the lowest ranking issues in online banking functionality (respectively 82 and 81 percent of satisfaction).

Even though the majority of Internet consumers are satisfied with online banking options and opportunities still 54 percent of them are more likely not to try the new Internet banking features out in the first place. So recent survey conducted by US web traffic analysis service Comple.com showed that the consumers avoid experiencing new services. 

That survey also covered the online banking features, less used by consumers. There are downloading account activity information (17 percent of research participants have tried it), emailing customer services (3 percent adoption and opening a new account online (1 percent).