Extended m-banking features announced by Firethorn

A number of updates were introduced by Firethorn Holdings, LLC, a Qualcomm company, to its mobile application so as to allow shifting its financial institution and wireless operator relationships from banking to broader mobile commerce functionality.

Among the expanded features there will be the everyday convenience of mobile banking activities like balance inquiries, funds transfers and bill pay, as well as features that provide new marketing opportunities for financial institutions, operators and consumers. Besides, financial institutions will be able to customize the account information displayed on the customer’s mobile device for each type of account.

“Firethorn’s solution shines a light on what consumers, financial institutions, wireless operators and, eventually, merchants can expect from mobile commerce in the future,” said Tripp Rackley, chief executive officer, Firethorn. “The latest upgrade of our solution is one of many advances Firethorn plans to make as we anticipate the maturing market’s needs for more advanced payment capabilities.”