TrialPay moved to college campuses to agitate the students

TrialPay, a relatively new company with a great potential decided to revive the old promotion trick, called incentive marketing. The company remembers the times when credit card companies gave away free t-shirts at the campus for filling out credit card applications. The company thinks that such promotions are still important as students are the potential consumers and one free T-shirt today may bring the money for dozens of them in the future.

TrialPay decided to take the incentive marketing to a whole new level by using the efficiencies of the Web to pair online shoppers with an unlimited amount of compelling offers. In other words the customers can get almost any product they want to buy for free just by signing up for one of thousands of premier services.

Being a company that keeps its word TrialPay offers free Fandango movie tickets for signing up with Netflix, or free photo prints from dotPhoto by signing up with PerfectMatch.com.

“By sweetening the deal with a free product, these companies are almost guaranteed to gain thousands of new customers with long-term value. This is incentive marketing at its best—acquiring new, relevant customers by enticing them with a free product that they really want,” said TrialPay.