Central Pacific Bank will use the innovative product of Fiserv

Fiserv has announced the introduction of product providing merchant-funded and issuer-funded rewards capabilities for clients. UChoose Rewards is the new approach to make business and Central Pacific Bank has already approved it, reported Fiserv. 

With this product Fiserv enables the clients to build programs considering the needs and requirements of their cardholders. UChoose Rewards allows the users and companies to earn rewards through both debit and credit card being used at hundreds of national, regional, local and online retailers. 

"The key to UChoose Rewards is the many choices it gives our financial institutions - rewards for debit, credit, even for opening an account. Adding points for debit card usage to the mix allows financial institutions to reward account holders for one of the fastest growing payment methods. We are giving our clients the ability to tailor the UChoose program to fit their own needs," said Pat Foy, president of card services at Fiserv.