Sina Corp

Chinese Internet company Sina Corp plans to launch a virtual currency for its microblogging service Weibo in the third quarter this year in a move to monetize the platform, reports the source with the direct knowledge of the matter.

Two years ago Sina launched its Weibo service which now has 140 million users. In a document released online recently, Sina detailed the use of its virtual currency, Weibi, for developers. (open.weibo.com/wiki/index.php/)