shopper

According to a new survey, conducted by Motorola, over 50% of holiday shoppers from 11 countries used their mobile phones for in-store activities such as comparison shopping, getting peer feedback, product information and coupons.

Thus, the research found 64% of youth aged between 18 and 34, GenY shoppers used their mobile phones for in-store shopping-related activities during the holiday season. Moreover, all surveyed age-segments cited interest in next-generation retail technologies to make better-informed decisions.

 Under the shadow of a still-sluggish economy, many holiday shoppers are embracing healthier money management habits to help keep debt at bay, according to a new survey of 1,000 U.S. adults by USAA. In addition, this back-to-basics approach appears to have many shoppers feeling optimistic about this year’s holiday shopping with nearly half (48 percent) of survey respondents saying that the movie titles “It’s a Wonderful Life” and “Jingle All The Way” best describe their approach to this year’s holiday budget.