Serve

Verizon Wireless in association with American Express are integrating Serve online payment system for the use in mobile phones and tablets.

Customers may fund their Serve accounts via an existing credit or debit card or checking account, and then make purchases from a mobile device. The payment is authenticated with the user's mobile number.

Besides, customers will be given a Serve card when signing up for the service. This card then can be used for in-person purchases in stores.

American Express has launched Serve, a new digital payment and commerce platform to provide consumers with more ways to spend, send and receive money with services that go beyond the existing global payment networks.

Using Serve consumers can purchase or make person-to-person (P2P) payments online, via mobile phones, and at millions of merchants who accept American Express cards. Serve combines different payment options under a single account that is funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account.