Prudential

As it became known Monday, AIG named former Prudential plc chief executive and experienced Asia hand Mark Tucker, as the head of its Asian life insurance business, AIA. AIG will now push ahead with an AIA (initial public offering) IPO, which bankers have said could raise about $15 billion.

 As tough economic times resulted in financial losses for many Americans more people in the United States today believe that the best option to invest their money is life insurance rather than stocks or hoe equity. A recent report titled Renewed Relevancy of Life Insurance in Stormy Economic Times issued by Prudential Financial, Inc.(, says that 2/3 of consumers think market conditions reinforce the need to have adequate life insurance coverage.

Meantime, the study also shows that only 24% of these have reconsidered their coverage and even fewer have made changes.