Network Advertising Initiative

A new study reveals that some online advertising networks continue tracking Web Users even though the latter use opt-out requests and the networks promised to take into account these requests.

Stanford University's Center for Internet Society reports that 8 members of the Network Advertising Initiative, a cooperative of online marketing and analytics companies, promise to stop tracking people who use the NAI's service to opt out of targeted advertising, but continue to leave tracking cookies on those people's computers.