mobile website

The use of mobile phones to access websites and applications is rapidly growing with 33% of people using their handsets to access a retailer website and an additional 26% saying they plan to access retailer websites or mobile apps by phone in the future, according to a new report from ForeSee Results.

“It looks like more than half of all shoppers will soon be using their mobile phones for retail purposes,” said Kevin Ertell, vice president of Retail Strategy at ForeSee Results and author of today’s report.

A growing number of consumers are viewing their smartphones as the best tool to save money while staying aware when buying. About six in 10 mobile users say they'll be using their phones for holiday shopping, and retailers are falling all over themselves to offer applications and mobile websites to meet the demand. With smartphones, shoppers can compare prices, store loyalty and gift cards, make wish lists and get discounts at their favorite stores.