Holiday Consumer Intentions and Actions Survey

Almost 85% of US consumers will spend less during holidays affected by crisis

October 20, 2009 - 8:18am | Figures | News
Almost 85% of US consumers will spend less during holidays affected by crisis

 Retailers are about to embark on the holiday season of the serious bargain hunter. According to NRF’s 2009 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers plan to spend an average of $682.74 on holiday-related shopping, a 3.2 percent drop from last year’s $705.01.


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