generic domain

The Internet Corporation for Assigned Names and Numbers voted overwhelmingly for the proposal to allow the introduction of new website domain suffixes by private companies, enabling major firms to replace ".com" with their own brand. The voting took place at a meeting in Singapore.

"This is the biggest change to domain names since the creation of '.com' 26 years ago," said Theo Hnarakis, chief executive of Melbourne IT Digital Brand Services, a California-based company that provides online branding services.