fake brand

eBay was found liable for misleading customers by using misspelt versions of luxury brand Louis Vuitton as search engine key words to redirect users to Ebay website links. A Paris tribunal on Thursday ordered eBay to repay 200,000 euros ($275,800) in damages and 30,000 euros in legal costs incurred by Louis Vuitton.

Besides, eBay was also demanded to pay 1,000 euros in penalties every time it used search engine key words that "harmed the reputation of the Louis Vuitton brand."