YouTube - business model from PayPal employees

February 28, 2008 - 11:46am | Articles | Other themes |
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1It's been a while since the first appearence of created websites that were later sold for a impressive amount of money. The most significant example in this major is Youtube. YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February 2005 by three former PayPal employees: Steve Chen, Chad Hurley and Jawed Karim. The San Bruno-based service uses Adobe Flash technology to display a wide variety of video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos. In October 2006, Google Inc. announced that it had reached a deal to acquire the company for US$1.65 billion in Google stock. The deal closed on November 13, 2006. Nowadays, it is estimated that more than 100 million videos have being watched everyday, and more than 65,000 movies are daily uploaded. In August 2006, The Wall Street Journal published an article revealing that YouTube was hosting about 6.1 million videos (requiring about 45 terabytes of storage space), and had about 500,000 user accounts. Before being purchased by Google, YouTube declared that its business model was advertisement-based, making 15 million dollars per month. Some industry commentators have speculated that YouTube's running costs – specifically the bandwidth required – may be as high as 5 to 6 million USD per month, thereby fueling criticisms that the company, like many Internet startups, did not have a viably implemented business model. Advertisements were launched on the site beginning in March 2006. YouTube subsequently stopped using AdSense but has resumed in local regions. Advertising is YouTube's central mechanism for gaining revenue. This issue has also been taken up in scientific analysis. Don Tapscott and Anthony D. Williams argue in their book Wikinomics that YouTube is an example for an economy that is based on mass collaboration and makes use of the Internet. "Whether your business is closer to Boeing or P&G, or more like YouTube or flickr, there are vast pools of external talent that you can tap with the right approach. Companies that adopt these models can drive important changes in their industries and rewrite the rules of competition new business models for open content will not come from traditional media establishments, but from companies such as Google, Yahoo, and YouTube. This new generation of companies is not burned by the legacies that inhibit the publishing incumbents, so they can be much more agile in responding to customer demands. More important, they understand that you don't need to control the quantity and destiny of bits if they can provide compelling venues in which people build communities around sharing and remixing content. Free content is just the lure on which they layer revenue from advertising and premium services". Those 3 made 1,65 Billion by selling the most popular website in the world, which they had created starting from just an idea: A website were people can post self-made movies. So if you have an idea why don't you give it a try? :)



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