Several views to one and the same subject

EMarketer, world famous researcher of eCommerce market has conducted its new survey related to  e-commerce market and its new tendencies.  What economic fortune has in store for us and what are the latest trends? eMarketer tried to answer these questions on the pages of their official website.

According to the results of the recent researches they predict that online retailers in the US will ring up over $100 billion sales volume increase in 2012 comparable to results of  2007.

Sales growth will come mainly from consumers who are shifting their spending from traditional retail stores to the Internet.

At least two other research companies have projected retail e-commerce sales through 2012.

eMarketer's numbers lie the closest to those from JupiterResearch, which predicts $215 billion in retail e-commerce sales in 2012.

Forrester Research's projections put US retail e-commerce sales at $334.7 billion in 2012.

The difference in numbers is partly explained by the diversity of categories used in conducting each forecast. Forrester includes event tickets and digital download sales, while eMarketer considers them as services.

Forrester also attributes higher gross merchandise sales to online auctions.

eMarketer forecasts a 12.0% online sales average annual growth rate within time range from 2007 to 2012. This is higher rate than Jupiter's 10.9% forecast, but lower than Forrester's 13.8% growth rate.

Among other firms which estimate future US retail e-commerce sales, JP Morgan was one of the more aggressive. The investment bank made projections through 2010, when it said that online merchants would bring in $245.5 billion.

Despite forecasts of e-commerce annual sales growth rates dropping into the teens in 2007, online sales growth rates far outpace retail industry sales growth rates of mid-to-low single digits. Slower e-commerce sales growth is the inevitable result of a maturing sales channel sales, not a sign of consumer disenchantment with online shopping.

The eMarketer Multi-Channel Retailing report will be published this month.

Which predictions will be true and which false - we will see in the nearest future.

Aynny, reporter of Ecommerce Journal