Plastic cards in the eyes of consumers

March 14, 2008 - 10:30pm | author: lexus | Articles | Fraud

Continuing the theme of plastic card fraud we would like to pay your attention to results of survey conducted by eMarketer found on official site of this researcher with worldwide fame www.emarketer.com.

A small but loyal minority
When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice, according to a PayPal-sponsored study conducted by JupiterResearch.
More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds said they felt more secure when they didn't have to enter any financial information to make their purchases.
"Today's consumers demand security and convenience when they shop online, and merchants must answer with an extremely safe, fast and easy buying experience," said Cliff Hopkins, senior director of PayPal merchant services.

Some respondents considered what types of payments merchants accepted before they chose a site on which to make a purchase. So merchants that don't let some consumers pay with their desired method don't have a chance of a sale with those consumers.

JupiterResearch conducted a related study with Ipsos Insight last July. Respondents to that study said that they used payment services such as Google Checkout or Bill Me Later rather than credit cards for several reasons. Security topped the list.

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Excellent research

by joneincide | March 15, 2008 - 2:00am.