Attract attention to your adult website through press releases

How do you promote your adult website or affiliate programs? Ad spots, traffic trading, B2B campaigns, offline marketing... One area of advertising that is often overlooked is the press release. They will help you tell your partners and customers about new events taking place within your company and bring in some more eyeballs to your website. So when you are planning your marketing campaign, don't forget to include press-releases in your ad kit.

Gaining free publicity

Exposing your website to the targeted audience and strengthening your brand is necessary to succeed in any business. Rather than solely relying on your affiliate webmasters to generate traffic to your resources, you should consider various types of marketing. A well-written press release can maximize your search engine optimization and keep your website humming with activity. And best of all, it is free!

The adult entertainment industry has a lot of innovative start-up companies that are relatively unknown. It doesn't matter what you are selling - adult content, design, affiliate programs or membership, you have to tell about it to your potential customers and build credibility through publicity. People often visit a website just because there is a buzz around it.

A press release will help you inform your potential partners, affiliates and the general public about your website with far more detail than banner spots and text links. More importantly, you will get an announcement full of keywords and valuable, one-way incoming links to your website from reputable sources. Thus you can drastically improve the frequency that your website is mentioned on the Internet, improve your site's ranking in search engine results and greatly enhance the image of your business.

Writing a press release

A press release is a news announcement written in third person. It seeks to draw attention to your company and its products or services. If you have newsworthy information about your product, service, website or company, why not experience the power of the press release? Publicity is an integral part of building credibility.

Follow these steps to attract favorable media attention. The better you know how to write a press release, the more successful it will be.

• Make sure the information is newsworthy. You need to give the media a story, not a blatant advertisement.
• Use a headline that sums up your entire story. If the headline is interesting, then people will go on reading.
• Your first sentence is the most important, so be sure that it attracts attention. Start with a brief description of the news, and then distinguish who announced it.
• Provide the main information in the first paragraph - "who, what, where, when and why". The remaining part of your press release should include supporting facts and examples.
• Avoid excessive use of adult jargon and exaggerations. Sentences like "the best affiliate program in the world" will hurt your credibility.
• If you want to use an exclamation point, use just one! Not several!!!
• Don't write a long press release. One page is enough.
• Provide as much contact information as possible: your name, phone, fax, email, ICQ number, website address, etc.

After you submit a press release, the editorial staff will review it to make sure that it meets their content requirements. If your press release contains grammatical, spelling or punctuation errors, it is likely to be rejected. So if you are unsure in your writing skills, consider hiring a broker - a professional that can help you to create a proper press release and submit it to the top websites.

Where can you submit your press release?

There are lots of adult-focused websites that accept press announcements about new websites and affiliate programs, business developments, special offerings, events or whatever else you think is newsworthy. Consider the following resources:

• http://www.xfanz.com/. Xfanz is a comprehensive, dynamic direct-to-consumer website focused on the fascinating world of adult entertainment. It delivers its audience engaging, must-read content ranging from video reviews to news stories. You can submit your company news, promotional photos and videos; request a site review, submit your website to the Xfanz directory and create an Xfanz profile for your company.
• www.xbiz.com/services/prblaster. XBIZ is the leading source for adult industry news and business information about affiliate programs, hosting, payment processing, software applications, traffic generation, etc. Using its free press release forwarding service XBIZ Newscaster, you can submit your press release to XBIZ and have it automatically forwarded to other adult industry news outlets.
• http://www.pornresource.com/. PornResource compiles the data about the most popular adult websites in each niche (paysites, TGPs, MPGs, link list, forums, affiliate programs, etc.) and presents it to visitors in an easy-to-understand way. There are also useful articles about adult entertainment industry and news announcements. You can submit your press release via e-mail.
• www.cozyfrog.com/news. Launched in May, 2001, Cozy Frog has carved a solid place in the adult Internet. It is the flagship for a network of Cozy sites and services. Cozy Frog delivers the essential, fun and up-to-date information to adult webmasters and all other people interested in the online adult business. Just click "Submit News" button to send your press release via e-mail.
• www.pradult.com/submit-pr. Pradult is a professional adult press release website. It offers webmasters, journalists, corporations, etc. to release their latest porn related news for free. Just register, login, and click "site admin" to add your press announcement. If you wish to expedite it being published, feel free to send an e-mail to the admin. In addition, PRadult offers premium features such as press release writing, press release optimization, and press release editing.
• www.adultchamber.com/press. AdultChamber is a professional adult webmaster resource center. It offers new and existing adult websites a lot of useful tools and information they need to succeed, including adult webhosting, collocation traffic servers, website design, advertising, and marketing. You can submit your adult industry press release for free using an online form on the site.

Publicity and brand building is essential for any business. The question that needs to be taken into consideration is how to advertise best and what to look for when trying to do it more efficiently.

Press releases work well both in the business-to-business world and in the business-to-consumer realm. You don't need to spend hundreds of dollars to keep partners, affiliates, and the general public abreast of your new business developments. Written correctly, press releases can be even more effective than banners and text links because they tell more about your company and products/services you offer.