Make money online as a press release copywriter

There is certainly no contesting the fact that internet has been accepted as a viable money making avenue. Every second person wants to get on this bandwagon and make a few quick bucks. And this has created fierce competition in areas such as copy writing and data entry. Conventional online moneymaking opportunities like Google ad sense and others have also been over explored. So as a new entrant into the online money making arena, if you feel that writing is your forte you could explore online press release writing. There are many companies and individuals who turn to popular free lancing sites to look for good press release writers. 

 Before you start working on acquiring the skills that you will need to write a good press release here is what you need to know about them. A press release is a PR tool in the form of a written statement which is distributed to the media. It can be used for a myriad of reasons from advertising or announcing the introductions of a new product or range to giving information about a scheduled event, accomplishments or employee promotions. It can also take the shape of a feature story. This is then forwarded to a number of reporters who generally tend to consider stories that are backed by a release. 

 The definition must have made it clear that writing a press release is a different from writing an article or web page. The information included in a press release has to be pertinent yet the release should be key word rich which will guarantee search engine visibility. 

 Before you start typing your first press release take some time out to look at some examples which can easily be found online. This will give you an idea of how to begin and end the release and also what to include in the body. You will need to work in close contact with your client when writing a press release. Information such as company information and contact information which includes the name of the employee to be contacted, department, telephone numbers, office address, email address, availability time and cell phone numbers should all form a part of the release. 

 A press release should be written in an informative yet attractive style that makes it stand out. Yet the writer should also write it with the reader’s perspective in mind. Forming a guideline or checklist of the information that you would ideally want to include in your release will make your life substantially easy. The release should include information about the news or event, why the information is important to the reader and why it is being conveyed, the source of the news company, institution or others, the specifics of the information such as time, date etc and purpose of the news. A press release should not exceed 3 pages. You will also need to include supporting information such as references etc. At the end of the release many clients would like to you to insert a link back to the company’s homepage. 

 A good idea before you foray into the world of press release writing is to make a short portfolio of your work. This should include at least 3 or 4 samples of your work. You can gather the information and the basic format for your samples from the internet. The next step is to advertise yourself as a press release writer. There are two ways to do this you can write blogs or articles on this topic and insert links to your website in them. You could also register yourself with sites like elance.com, getafreelancer.com or scriptlance.com to find clients. It is important to have a good profile of your self if you want to attract clients on these sites 

 There are also many sites and e books on the internet which will teach you to write a good press release. You can also avail the services of a coach for a small fee if you feel that you need additional help. So if you always thought that you could write well, this can be a wonderful opportunity to indulge in your hobby and make a decent amount of money at the same time.